business.weather.comThe Weather Company, an IBM Business | Accurate Weather Technology & Data

The Weather Company, an IBM Business | Accurate Weather Technology & Data IBM® Site map IBM The Weather Company Solutions Agriculture Aviation Broadcast media Cross industry Energy & utilities Entertainment Ground transportation Insurance Retail Explore more Watson Advertising Weather apps Advancing weather science with accurate forecasting & technology products for businesses everywhere IBM strives to combine accurate weather data with industry-leading science and technology to better inform consumers’ daily actions and support smarter decision-making for businesses. Weather impacts you Democratizing weather Weather solutions Weather on IBM Cloud Customer success stories Weather impacts everything, including you Universal and powerful, weather has a serious effect on people’s emotions and behaviors. From food and clothing choices to taking shelter after a tornado alert, millions of decisions are made every day based on the weather. Weather also serves a critical role in business intelligence, such as guiding the route a pilot takes to avoid turbulence, when a farmer fertilizes their crops or how an energy company mobilizes its crews after a power outage. As part of IBM’s commitment to being essential, we are focused on using our knowledge, scale, technology and trust to advance the science of accurate weather forecasting and help people everywhere make better decisions. How can weather better serve you? Democratizing weather Everyone deserves accurate and reliable weather forecasts and data. But until recently, a lack of specialized equipment and forecasting models hindered access to timely weather information for certain parts of the world. In response, we created IBM Global High-Resolution Atmospheric Forecasting System ( IBM GRAF ). Running on an IBM POWER9 supercomputer, this new global weather model updates hourly and at a 3 – 4 km resolution to help create a clear and reliable weather picture for more reliable weather insights and analytics. Learn more about IBM GRAF Driving weather business decisions around the world Weather products for every industry Discover how enhanced weather analytics and forecast data can help you make faster, smarter business decisions in your industry. Find a weather solution for your business Advertising solutions that drive results IBM Watson Advertising uses the world's leading AI technology and weather science to help marketers drive better results. Explore our advertising solutions Committed to our consumers Join 330 million monthly users and get your forecast from The Weather Channel, powered by IBM Cloud . Check your local forecast Weather on IBM Cloud “ IBM Cloud is the perfect engine to...deliver the fastest, most accurate weather insight to millions of users around the globe. ” — Chris Hill , VP, Chief Information and Technology Officer , IBM Watson Advertising and Weather 25B Forecasts per day 550K API requests per second The Weather Company, an IBM Business, migrated its operations to the IBM Cloud to create an infrastructure that could not only scale during times of severe weather, but also help control costs. Our accurate and reliable weather forecast software maximizes performance and innovates rapidly so that we can bring new and improved features to our users. Customer success stories Univision Communications Inc. Using the Max Ecosystem , Univision added augmented reality graphics to its weather presentations, keeping viewers informed and engaged. Read the case study 3M Filtrete Weather Targeting triggers enabled 3M Filtrete to reach customers in locations where weather conditions were likely to drive sales of air filters. Discover their story Behr Behr is using AI and weather data to help guide clients through the paint selection process, resulting in 3.5 times more engagement. Find out how Cookie preferences...